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Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty

Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty - 2 of 4Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty - 3 of 4Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty - 4 of 4
Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty - 1 of 4
$29.00 when purchased online
Target Online store #3991

About this item

Highlights

  • Easy - to - remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
  • Water - resistant
  • Ink black
  • Satin finish

Description

It's a roller for lashes! Benefit Cosmetics Roller Lash Curling & Lifting Black Mascara with an eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

HOW TO APPLY:
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.

BEAUTY TIP:
For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They’re Real! Lengthening Mascara on top. It’s sexy drama beyond belief!

DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .3 Ounces
Features: Long Lasting
TCIN: 82568094
UPC: 602004057877
Item Number (DPCI): 342-02-1376
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), paraffin, cera alba (beeswax), polybutene, bis-diglyceryl polyacyladipate-2, palmitic acid, stearic acid, triethanolamine, vp/eicosene copolymer, acacia senegal gum, copernicia cerifera (carnauba) wax, euphorbia cerifera (candelilla) wax, hydroxyethylcellulose, silica, phenoxyethanol, panthenol, butylene glycol, caprylyl glycol, tocopheryl acetate, algin, serine, bht. [+/-: ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), ci 77288 (chromium oxide greens), ci 77289 (chromium hydroxide green), ci 77491, ci 77492, ci 77499 (iron oxides), ci 77510 (ferric ferrocyanide, ferric ammonium ferrocyanide), ci 77742 (manganese violet), ci 77891 (titanium dioxide)].

Shipping details

Estimated ship dimensions: 5.32 inches length x 1.93 inches width x 1.14 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Summary of reviews

This mascara has garnered a mix of praise and disappointment from guests. Many appreciate its ability to lengthen and curl lashes without clumping, making it a favorite for achieving a natural look. However, some guests have reported issues with the formula drying out quickly and not lasting throughout the day. The unique curved brush design is often highlighted as a key feature that enhances application. Overall, it remains a popular choice for those seeking a reliable mascara.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 9838 reviews
    76% would recommend
    39 recommendations

    All time FAV

    5 out of 5 stars
    Tanya - 17 days ago
    originally posted on http://www.ulta.com
    Comes in clutch when you want a glamorous look without clusters of strips. Definitely my go to! Get it girl!
    Did you find this review helpful?

    My stand by

    5 out of 5 stars
    Shug - 18 days ago
    originally posted on http://www.ulta.com
    I have tried other mascara and always come back to this one, love it.
    Did you find this review helpful?

    PANDA EYES!!!

    1 out of 5 stars
    Bianca - 18 days ago
    originally posted on http://www.ulta.com
    I have used other benefit and they were great. This one, however; was the worst one yet. It was very watery and took forever to dry. If your eyes water the slightest bit Panda eyes are sure to come. Save your money. one use and to the trash it goes.
    Did you find this review helpful?

    Love!

    5 out of 5 stars
    Ellie - 25 days ago
    originally posted on http://www.benefitcosmetics.com
    Amazing! I love this mascara - and I love the packaging!
    Did you find this review helpful?

    Used to love

    1 out of 5 stars
    Jesus - 26 days ago
    originally posted on http://www.ulta.com
    I used to use this prodyct years ago and loved it but i purchased it again recently and started noticing it would started to flake and smudge on my under eye (i dont put mascara there) and when i used a different mascara that issue was gone, so the formula must not be that good anymore, don't recommend if you dont want raccoon eyes
    Did you find this review helpful?

    Soft black mascara

    5 out of 5 stars
    Candy226 - 28 days ago
    originally posted on http://www.ulta.com
    I like this mascara for a second coat. I find it is a drier formula and separates any clumps from the first coat.
    Did you find this review helpful?

    One of the worst mascara I've owned

    1 out of 5 stars
    Ingrid - 28 days ago
    originally posted on http://www.ulta.com
    I'm so glad I didn't pay full price for this. I have straight lashes and this doesn't do anything as far as curling them. In addition I can't put this on my lower lashes because it automatically runs and I end up with the panda look This is so disappointing. The Maneater by Tarte is way better.
    Did you find this review helpful?

    Ok, but wouldn't recommend

    2 out of 5 stars
    Lauren - 1 month ago
    originally posted on http://www.ulta.com
    This product gave me a good curl on my lashes, but at school always looking up and down this caused the mascara to leave black under and over my eyes overall would not recommend this product to someone who is constantly looking up and down
    Did you find this review helpful?

    Good!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Byrd - 1 month ago, Verified purchaser
    • Skin concern: Aging, Uneven skin tone, Dark circles
    • Hair color: Blonde
    • Skin tone: Medium
    • Skin type: Dry
    • Eye color: Blue
    Really gave me lashes!
    Did you find this review helpful?

    Love it / live by it!!!

    5 out of 5 stars
    Fai - 2 months ago
    originally posted on http://www.ulta.com
    I live by this mascara. I tried this mascara back when I was 16. I am now 23. And I 100% live by it. It makes my eyelashes pop and look fuller. I naturally have long eye lashes so I do not wear fake eyelashes but I do however love me a great mascara. I hate when a mascara comes off in clumps or takes my eyelashes off but this one doesn't. It almost feels natural wearing it. It does its job 100%!!!
    Did you find this review helpful?

    Love it / live by it!!!

    5 out of 5 stars
    Fai - 2 months ago
    originally posted on http://www.ulta.com
    I live by this mascara. I tried this mascara back when I was 16. I am now 23. And I 100% live by it. It makes my eyelashes pop and look fuller. I naturally have long eye lashes so I do not wear fake eyelashes but I do however love me a great mascara. I hate when a mascara comes off in clumps or takes my eyelashes off but this one doesn't. It almost feels natural wearing it. It does its job 100%!!!
    Did you find this review helpful?

    Love it / live by it!!!

    5 out of 5 stars
    Fai - 2 months ago
    originally posted on http://www.ulta.com
    I live by this mascara. I tried this mascara back when I was 16. I am now 23. And I 100% live by it. It makes my eyelashes pop and look fuller. I naturally have long eye lashes so I do not wear fake eyelashes but I do however love me a great mascara. I hate when a mascara comes off in clumps or takes my eyelashes off but this one doesn't. It almost feels natural wearing it. It does its job 100%!!!
    Did you find this review helpful?

    I would buy this product over and over again

    5 out of 5 stars
    To - 2 months ago
    originally posted on http://www.ulta.com
    Best mascara I ever used
    Did you find this review helpful?

    The Best Mascara

    5 out of 5 stars
    Happyschmoopies - 2 months ago
    originally posted on http://www.ulta.com
    Benefit knows what they are doing with mascaras!This is my favorite all time nascara! It lengthens my lashes like crazy and is super buildable. It never clumps!
    Did you find this review helpful?

    The Best Mascara

    5 out of 5 stars
    Happyschmoopies - 2 months ago
    originally posted on http://www.ulta.com
    Benefit knows what they are doing with mascaras!This is my favorite all time nascara! It lengthens my lashes like crazy and is super buildable. It never clumps!
    Did you find this review helpful?

    My favorite mascara but wand breaks very easily

    4 out of 5 stars
    - 2 months ago
    originally posted on http://www.ulta.com
    My favorite mascara but wand breaks very easily
    Did you find this review helpful?

    Waste of money

    2 out of 5 stars
    k - 2 months ago
    originally posted on http://www.ulta.com
    I used to love this mascara as a teenager so i thought i'd try it again since my go to is difficult to get. I really wish i wouldn't have wasted my money. it bleeds so bad, very messy application, feels very thick and heavy, very difficult to remove and gets super clumpy.
    1 guest found this review helpful. Did you?

    Quite nice

    4 out of 5 stars
    Anonymous - 2 months ago
    originally posted on http://www.benefitcosmetics.co.uk/
    This mascara is okay but there are better ones out there I find this one quite clumpy!
    Did you find this review helpful?

    I would buy again

    5 out of 5 stars
    Linda - 2 months ago
    originally posted on http://www.ulta.com
    Ease of using no clumping
    Did you find this review helpful?

    Used to be great

    2 out of 5 stars
    Kj - 2 months ago
    originally posted on http://www.ulta.com
    This used to be great. Not sure if theres a formula change or just went down in quality but its so clumpy and burns my eyes (when it used to be just fine)
    Did you find this review helpful?

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