Power Grip Matte Primer
$13
Sticky, mattifying makeup primer to help minimize the look of shine












What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.
Why you'll love it:
- Our fan-fave Power Grip Primer, now with a matte finish!
- Sticky gel primer formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Infused with lemon myrtle blend
- Mattifying primer helps reduce the look of excess oil and shine
Key Ingredients:
- Lemon myrtle blend
Great for: Oily, Normal, Dry, and Combination Skin Types
Get all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.
Learn More: Ultimate Guide to Power Grip Primers
Learn More: Which Face Primer is Best for Your Skin Type
Learn More:The Difference Between Power Grip Primer and Putty Primer.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
SKU: 83945
NET 0.87 FL OZ (26 ml)
Ingredients
water (aqua), glycerin, silica, butylene glycol, peg-150 distearate, niacinamide, polysorbate 80, backhousia citriodora leaf extract, tocopherol, ethylhexylglycerin, caprylyl glycol, potassium laurate, ammonium acryloyldimethyltaurate/vp copolymer, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, phenoxyethanol, disodium edta,Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to Apply Power Grip Matte Primer:
- Use fingertips to apply mattifying primer and pat into skin.
- Allow 30 seconds to set before applying makeup.
Power Grip Matte Primer
$13
Sticky, mattifying makeup primer to help minimize the look of shine
1
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Average Customer Ratings (3065)
Rating Snapshot
Most helpful favorable review
4 months ago
The best thing I’ve ever bought
This is the best This is made for the girls I would wanna wear this if your oily
14 of 19 people found this helpful
Most helpful critical review
3 months ago
nob0dy
this sucks
this makes my makeup seperate for some reason, I used this primer with a matte full coverage concealer/foundation and it starts to seperate around my cheeks and nose. I have a set skincare routine aswell but i definitely prefer the poreless putty primer over this. also $14.49 at shoppers is crazy work 😂
28 of 39 people found this helpful
1 - 8 of 3065 Results
michellelove26_6135
Reviews
6
Votes
0
Incentivized Review
True
18 hours ago
Great Primer
Wow, this primer is that girl! I usually just use a moisturizer, but this helped my makeup stay on all day. Feels amazing on the skin, and got the job done.
Helpful?
shannayb_5430
Reviews
4
Votes
0
Incentivized Review
True
20 hours ago
I love the primer for elf cosmetics
As a fourth time, mom I always like to have makeup products that are cruelty, free, and vegan free elf cosmetics. it’s a brand that I have been using since my teenage years I currently like the primer in which I was in need of one it sits on the face very well and it is a matte finish. The coverage is nice and great to put on before you apply your foundation.
Helpful?
elisabetam1_8911
Reviews
5
Votes
1
Incentivized Review
True
1 day ago
Like the original but matte. LOVE it.
I was obsessed with the original power grip primer and this feels and acts exactly the same except it’s matte! I love it and will continue to buy it. I also use it as a eyeshadow primer and it lasts all day.
Helpful?
hannahjo7_3667
Reviews
1
Votes
0
Incentivized Review
True
1 day ago
Don't skip on this one!
I was gifted ELF Power Grip Matte Primer by Influenster in exchange for my honest opinion! As always, ELF has cute and chic packaging. Very simple, letting the product speak for itself. Low waste!! This primer is the one! Very tacky but easy to apply. Able to spread evenly over the face with minimum effort. No funky chemical smell either. This primer grabs and holds my foundation in place with a perfectly matte dry down. I'm a huge fan of this primer. Very affordable and so closely resembles high end makeup primers. Looking to save money and look just as fantastic for a fraction of the cost? Then this is for you! Don't skip on this one!
Helpful?
Okie girl 47
Location
Oklahoma
Reviews
1
Votes
0
Fashion Style
Casual
Age
45 to 54
Makeup Expertise
Intermediate
Eye Color
Blue
Skin Tone
Light
1 day ago
The regular griping primer is better
I have been using this for a few days now and every time my foundation peels.
Best Uses - Beauty
Daily Use
Quality of Product
Value of Product
Helpful?
mariyah_thomas3_2463
Reviews
13
Votes
0
Incentivized Review
True
1 day ago
Favorite drugstore primer
I love this primer with my whole heart!! It blurs out my pores and Is really matte. This is the best drugstore primer to me it’s almost up there with the dynessa myricks primer!
Helpful?
jillss_5031
Reviews
1
Votes
0
Incentivized Review
True
1 day ago
Great primer!
I really liked how this primer kept my makeup on when I tested it out on myself. It made my makeup look natural and stay on for 10+ hours. I'm a bridal makeup artist so I'll definitely be adding this to my pro kit for clients with skin that doesn't hold foundation easily! I received this free from Influenster and ELF in exchange for my review.
Helpful?
barbarab132_9686
Reviews
10
Votes
0
Incentivized Review
True
1 day ago
Smooth makeup day!
I have to say I’m so impressed by the new Power grip matte primer! The packaging is simple but great because you control how much you squeeze out without contaminating the rest of the product. This primer is unscented which makes it great for me because I tend to have sensitive skin. This primer has a thick gel like consistency but it doesn’t stay thick nor does it have the overly tacky feeling. When it dries down it leaves the skin so soft but with enough grip to hold the makeup down. I tried this multiple times and I have to say this has become my go to because not only does my makeup last longer, it also stays matte without making my makeup look dry. This primer retails for $10 and I have to say it’s more than worth it. I definitely recommend everyone with combination or oily skin to try it! I received the Power grip matte primer complimentary from e.l.f cosmetics and influenster in exchange for my honest review.
Helpful?
1 - 8 of 3065 Results
1 - 4 of 4 Results
34 fam
·7 days ago
Is it silicone based or water based primer
tacobell
·3 months ago
Is this non comedogenic?
Miakarina
·1 month ago
Yes, it is not
Helpful?
Nicki Fizgerald
·3 months ago
When will this release in stores? I live in florida
Nausea
·4 months ago
How many ounces is the product?
adriiiiprc
·2 months ago
0.87 oz
Helpful?
1 - 4 of 4 Results