Power Grip Matte Primer

$13

Sticky, mattifying makeup primer to help minimize the look of shine

e.l.f. Power Grip Matte Primer
Power Grip Matte Primer Swatch
Before and After Applying Power Grip Matte Primer
Power Grip Matte Primer,
Benefits of Primer Grip Matter Primer
e.l.f. Power Grip Primers Comparison Chart
Power Grip Matte Primer,
Power Grip Matte Primer Secret Ingredient Lemon Myrtle
Power Grip Matte Primer,
Power Grip Mattiyfing Primer
Power Grip Primers Collection
Power Grip Mattifying Primer
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2 Free Minis with $35+, 1 Full Size Product with $50+

What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.

Why you'll love it:

  • Our fan-fave Power Grip Primer, now with a matte finish!
  • Sticky gel primer formula grips makeup for long-lasting wear
  • Gives your complexion a smooth, matte finish
  • Infused with lemon myrtle blend
  • Mattifying primer helps reduce the look of excess oil and shine

Key Ingredients:

  • Lemon myrtle blend

Great for: Oily, Normal, Dry, and Combination Skin Types

Get all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.

Learn More: Ultimate Guide to Power Grip Primers

Learn More: Which Face Primer is Best for Your Skin Type

Learn More:The Difference Between Power Grip Primer and Putty Primer.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

SKU: 83945

What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.

Why you'll love it:

  • Our fan-fave Power Grip Primer, now with a matte finish!
  • Sticky gel primer formula grips makeup for long-lasting wear
  • Gives your complexion a smooth, matte finish
  • Infused with lemon myrtle blend
  • Mattifying primer helps reduce the look of excess oil and shine

Key Ingredients:

  • Lemon myrtle blend

Great for: Oily, Normal, Dry, and Combination Skin Types

Get all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.

Learn More: Ultimate Guide to Power Grip Primers

Learn More: Which Face Primer is Best for Your Skin Type

Learn More:The Difference Between Power Grip Primer and Putty Primer.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

SKU: 83945

Power Grip Matte Primer

$13

Sticky, mattifying makeup primer to help minimize the look of shine

1

2 Free Minis with $35+, 1 Full Size Product with $50+

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

100% Vegan & Cruelty Free

Average Customer Ratings (3065)

Overall4.6
Quality of Product
4.5
Value of Product
4.7

Rating Snapshot

5 Stars
2121
4 Stars
665
3 Stars
213
2 Stars
48
1 Star
18

Most helpful favorable review

4 months ago

The best thing I’ve ever bought

This is the best This is made for the girls I would wanna wear this if your oily

14 of 19 people found this helpful

Most helpful critical review

3 months ago

nob0dy

this sucks

this makes my makeup seperate for some reason, I used this primer with a matte full coverage concealer/foundation and it starts to seperate around my cheeks and nose. I have a set skincare routine aswell but i definitely prefer the poreless putty primer over this. also $14.49 at shoppers is crazy work 😂

28 of 39 people found this helpful

1 - 8 of 3065 Results

michellelove26_6135

Reviews

6

Votes

0

Incentivized Review

True

18 hours ago

Great Primer

Wow, this primer is that girl! I usually just use a moisturizer, but this helped my makeup stay on all day. Feels amazing on the skin, and got the job done.

Helpful?

shannayb_5430

Reviews

4

Votes

0

Incentivized Review

True

20 hours ago

I love the primer for elf cosmetics

As a fourth time, mom I always like to have makeup products that are cruelty, free, and vegan free elf cosmetics. it’s a brand that I have been using since my teenage years I currently like the primer in which I was in need of one it sits on the face very well and it is a matte finish. The coverage is nice and great to put on before you apply your foundation.

Helpful?

elisabetam1_8911

Reviews

5

Votes

1

Incentivized Review

True

1 day ago

Like the original but matte. LOVE it.

I was obsessed with the original power grip primer and this feels and acts exactly the same except it’s matte! I love it and will continue to buy it. I also use it as a eyeshadow primer and it lasts all day.

Helpful?

hannahjo7_3667

Reviews

1

Votes

0

Incentivized Review

True

1 day ago

Don't skip on this one!

I was gifted ELF Power Grip Matte Primer by Influenster in exchange for my honest opinion! As always, ELF has cute and chic packaging. Very simple, letting the product speak for itself. Low waste!! This primer is the one! Very tacky but easy to apply. Able to spread evenly over the face with minimum effort. No funky chemical smell either. This primer grabs and holds my foundation in place with a perfectly matte dry down. I'm a huge fan of this primer. Very affordable and so closely resembles high end makeup primers. Looking to save money and look just as fantastic for a fraction of the cost? Then this is for you! Don't skip on this one!

Helpful?

Okie girl 47

Location

Oklahoma

Reviews

1

Votes

0

Fashion Style

Casual

Age

45 to 54

Makeup Expertise

Intermediate

Eye Color

Blue

Skin Tone

Light

1 day ago

The regular griping primer is better

I have been using this for a few days now and every time my foundation peels.

Best Uses - Beauty

Daily Use

Quality of Product

2.0

Value of Product

2.0

Helpful?

mariyah_thomas3_2463

Reviews

13

Votes

0

Incentivized Review

True

1 day ago

Favorite drugstore primer

I love this primer with my whole heart!! It blurs out my pores and Is really matte. This is the best drugstore primer to me it’s almost up there with the dynessa myricks primer!

Helpful?

jillss_5031

Reviews

1

Votes

0

Incentivized Review

True

1 day ago

Great primer!

I really liked how this primer kept my makeup on when I tested it out on myself. It made my makeup look natural and stay on for 10+ hours. I'm a bridal makeup artist so I'll definitely be adding this to my pro kit for clients with skin that doesn't hold foundation easily! I received this free from Influenster and ELF in exchange for my review.

Helpful?

barbarab132_9686

Reviews

10

Votes

0

Incentivized Review

True

1 day ago

Smooth makeup day!

I have to say I’m so impressed by the new Power grip matte primer! The packaging is simple but great because you control how much you squeeze out without contaminating the rest of the product. This primer is unscented which makes it great for me because I tend to have sensitive skin. This primer has a thick gel like consistency but it doesn’t stay thick nor does it have the overly tacky feeling. When it dries down it leaves the skin so soft but with enough grip to hold the makeup down. I tried this multiple times and I have to say this has become my go to because not only does my makeup last longer, it also stays matte without making my makeup look dry. This primer retails for $10 and I have to say it’s more than worth it. I definitely recommend everyone with combination or oily skin to try it! I received the Power grip matte primer complimentary from e.l.f cosmetics and influenster in exchange for my honest review.

Helpful?

1 - 8 of 3065 Results